Tips to make exhibitions work for you

Interacting and attracting visitors to your stand is a key benchmark for success at exhibitions. Given the sheer amount of competition from other exhibitors, simply thinking people will find your stand is not enough.

Exhibitions only last for a few days, and the timespan to get visitors attention is limited. Every exhibitor has to work very hard to achieve success. Hiring the best exhibition staff can make a tremendous difference.

It is important to start planning well ahead of any exhibition. Talking to a specialist events recruitment company like us will enable you to book the best events and promotional staff for your stand. It also provides time to explore the best ways of maximising your company’s impact at the exhibition using our extensive services.

Be creative and think about the different options we can provide. How about using costumed street ad walkers to roam the exhibition halls? They may simply be wearing branded T-shirts, or full mascot character costumes but can attract attention by handing out leaflets, or even catching visitor attention. A costumed character with model birds on his shoulder, whistling bird songs proved very effective in drawing people to a South American stand at the World Travel Market.

Offering samples is always a great way to attract attention at exhibitions. Everyone likes to try something new, and it is a great way to get people talking. Our trained professional sampling staff are skilled at encouraging people to try products, and create a profitable conversation about the brand.

Think too about providing hospitality staff providing coffee and tea to stand visitors, ensuring they stay just that little bit longer allowing you to sell your brand, have meet & greet people who can keep visitors happy until you are free to deal with specific queries thus ensuring no potential order is missed.

Whatever your choice of staff, it is important to make sure that staff match your brand image. We will talk to you about your brand and find out how you see your company – is it sporty, technical, fashion orientated? This will enable us to provide you with matching staff no matter whether it is roller skaters, models, acrobats, chefs, character mascots, demonstrators, meet & greet personnel.

Adopting this strategy will ensure you get the best out of your exhibition participation. We are here to help you be 100% successful. With years of experience, we can help and advise, as well as provide the best event staff in the business.

Get a quote to hire staff at an exhibition

We have been providing staff to exhibition venues around the UK since 2010. To find out how, where and what fill in the form below or give us a call.

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