Crufts – Promotional & Exhibition Staff

We have been providing dog loving exhibition and promotional staff with bags of experience at Crufts every year since 2010!

The Brief

For many years we have worked alongside a well known luxury dog treat company. Over the years in partnership our clients company has grown rapidly in terms of turnover and product ranges. Our ongoing challenge each year is to increase the brand awareness for both the existing products and in particular the new range. This year our brief entailed increasing the sale of the new products from a total of 2,000 units last year to 3,000 units this year. To Achieve this we revamped the stands positioning/ layout and introduced free samples to hand out to the dog owners.

Our promotional staff at Crufts

When providing staff to work at the Crufts it was essential to provide promotional staff who were dog lovers. Having a team of dog lovers was essential so they could really engage with potential customers and their dogs. As with all staffing requirements on all events key elements are to make sure that all workers are experienced, well briefed and ‘handpicked’ for the corresponding event. With over 4,000 promotional workers that cover the NEC ranging from Brand Ambassadors and Data Capture staff to Fire Performers and Actors our bookings team can match your staff to your specific requirements with ease.

The Results

We started with an ambitious goal of increasing our clients sales on the new products by 50% on our previous year. Due to careful tweaks on previous years along with the introduction of Event Managers to oversee all aspects of the event we achieved our goal. Such was the success of our event we succeeded our clients target by 500 Units which ultimately resulted in our team running out of stock of the new products on the last day. In addition our client has secured a contract with a nationwide supermarket as a direct result of a lead from a member of our sales team. Needless to say the event was a huge success with talks already in place for next years event.

So you’d be barking mad not enquire about our services so why not give us a call on 0844 800 0071 or pop us an email by completing the form below with your dog loving promotional staff requirements.