How to attract more people to your expo stand with giveaways

Providing giveaways has always played a major part of any exhibition stand provision or promotional activity. With attention increasingly focused on sustainability, modern consumers both trade and public are proving to be more interested in products that have value, rather than being thrown into a drawer and forgotten or worse still into a waste paper basket.

There is little doubt that giveaways are one of the most valuable, cost effective promotions available. They are always a great way to attract attention. Carefully chosen giveaways can add considerable value to a company brand, often a long period. To do so, companies now have to think carefully about the type of giveaways that they provide.

Consideration has to be given to what will reflect your company and what image do you want to create?

Luggage tags, stationery, food and travel necessities are an obvious solution for travel related businesses. But you can think beyond those basics, by providing other items that can be very useful over a long period such as solar phone chargers, reusable water bottles and travel mugs.

Mugs and water bottles are among the most popular of all sustainable giveways as these are much in demand. Instead of relying on throwaway drinks cups, having a mug or water bottle at hand for refills has become the norm. Customising such mugs and water bottles with company logos and designs adds instant promotional value since they will be used time and time again. Why not go a bit further and consider the merits of collapsible bottles and mugs since these can take up less space in bags and cases, thus adding extra value?

Pens and pencils have always been an automatic option for almost every company seeking a simple giveaway product. To make them more sustainable, Sprout has made them plantable. Instead of a rubber at the base of a pencil, a Sprout pencil has a little capsule containing herb, flower or vegetable seeds. Once the pencil has been used up, the pencil end can be planted in a pot or in the garden allowing the seeds to germinate. It is a concept that has proved extremely popular. Disney, L’Oreal, Toyota, Coca-Cola, Porsche and the European Parliament are among the businesses which have placed their logos and brand names on promotional Sprout pencils. To date, over 50 million pencils have been sold in over 80 countries.

According to Michael Stausholm, SproutWorld’s CEO, the company has been experiencing growing demand for the pencils as alternative business cards. He says, “It is no longer just a matter of buying the cheapest thing to give clients or employees. A British company today is much more concerned about its corporate image, based on values such as respect and contribution. It wants to be committed to caring for the environment, also when it comes to giveaways. Something that can never be achieved with traditional promotional products such as the typical plastic pen, pen drive or key ring.”

Other popular promotional products that radiate sustainability, health and wellness include notebooks, healthy snacks, giveaway tote bags and fitness related items such as customised resistance bands, water bottles, head bands and cooling towels. This type of item helps to emphasise a company’s role as one that values health and fitness.

Vouchers offering exclusive product discounts and services are always valued. By adding special promotional codes, it becomes possible to quickly judge the response rate, and just who is really interested in your product.

Completing the collection of increasingly desirable giveaways are personal hygiene items like hand sanitiser, solar powered travel essentials and screen cleaners which can be used on phones, tablets and laptops.

Hire staff to hand out your products

We are part of the Envisage Agency group and have been supplying temporary exhibition staff across the UK since 2010.

So if you need to hire some temporary exhibition staff to make sure your products reach the right people then get in touch.

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